Southern Californian woman, Lola Jade is making a difference to the surf industry one board shape at a time.
Lola is the founder of Chick Sticks, a board company which shapes and designs surfboards for women.
From long boards to short, quivers to fishes, Chick Sticks are more than just catchy names and pretty designs.
They offer girl friendly modifications such as the right amount of width and foam to help with paddling, catching waves and duck diving.
Lola has a passion for the water as she does surfboards and stumbled on the concept after realising a strong male dominance in the board industry.
“ I started buying used ‘guys’ boards and then spray painting them and stickering them up and they looked really cool but they were too hard to surf on,” she said.
“So then I started having custom boards made for me and asking the shapers to experiment with the shape and dimensions.
“I began having an easier time and my friends loved my boards and wanted the same thing I had.
“Girls on the beach that I had never met before wanted to buy my boards that I had made for me and I started selling them.
“Chick Sticks came about out of necessity. I just thought I’m going to take this in to my own hands and make something that’s beautiful and works better for girls.
“Now I offer 20 different shapes and my paint designs are everything from super girly and flowery to very tomboy.”
As Lola hasn’t mastered the art of shaping boards yet, she has employed some of the best guys in the industry who do the hard work for her.
“I just started shaping so this winter when things slow down I can’t wait to get back in the shaping bay,” she said.
“I employ the top shapers locally to shape for me.
“They’ve shaped or still shape for Channel Islands, …Lost, Super, Rusty and other stand out brands so I’m very fortunate.”
Despite being an American brand, Lola says Chick Sticks has begun shipping worldwide.
“I’ve been getting orders from France, Japan, Europe, Australia, South America and Canada,” she said.
“I have a great relationship with an International shipping company so I am all set up.
“I just got my first bona fide dealer in Australia so I hope to really grow there like I have here in the States.”
Lola has been surfing for the past five years and says her other hobbies include skateboarding, running, yoga, jet skiing and just being active.
Some of her favourite places to surf include Trestles and breaks throughout Southern California.
For more information visit: www.chicksticksbylola.com
Chick Sticks Australia on Facebook: www.facebook.com/ChickSticksAustralia